Sellers need to have realistic expectations about how to sell their practices and the price that they can expect. LCF’s staff is more than willing to work with sellers to put the office on the market, find qualified buyers, and coordinate every step in the transaction. But we cannot work effectively on the transaction if the seller is not willing to cooperate or if the office is over priced. Sellers often estimate monetary values for their practices that are above market value. Buyers, on the other hand, are very savvy and will pass over a practice that is over priced. It is better to price the office at the market value and have qualified buyers bid the price up than to over price a practice and have buyers pass it by.