Today’s buyers are very savvy when it comes to choosing a practice. They are often looking at more than one office at a time, and will try to close the deal as soon as possible to prevent lost opportunities. Sellers, therefore, need to understand what buyers are looking for in order to successfully sell their practices.
Buyers are looking for reasonably priced practices with potential for growth. This means that the practice’s price must be competitive, all financials cleared and equipment and fixtures updated. Last but not least –the buyer will always want the seller’s goodwill in the transition process. Buyers want sellers who are reasonable and trustworthy to help transition the office’s patients and staff.